Soft Spots Shop
A brand focused on rehoming beauty deserves an aesthetic as alluring as the objects sold. Punchy pastels and complementary colors pair well with playful organic curves, fluffy flowers, and fresh fruits. High-contrast, modern font channels mid-century, while san-serifs bring the branding into contemporary times.
Work completed:
• Set design + photography
• Brand design: logo, palette
• Social media assets + strategy