Soft Spots Shop
A brand focused on rehoming beauty deserves an aesthetic as alluring as the objects sold. Punchy pastels and complementary colors pair well with playful organic curves, fluffy flowers, and fresh fruits. High-contrast, modern font channels mid-century, while san-serifs bring the branding into contemporary times.
logo and variants
The main logo mixes cool and warm-toned brand colors with an eye-catching zest. The monotone logo variants are used when the main logo is illegible over an image.
These complimentary postcards are sent with every order.
set design & photography
A clean white backdrop puts the merchandise front and center, while wrinkled cotton accentuates softness. It’s essential that the styling echo the joyful minimalism of the mid-century while still creating a landscape that reads juicy and vibrant.
Instagram story highlight
Soft Spots Shop sells their goods directly on Instagram (here!), so an Instagram story highlight is vital to telling customers how to buy.
PICNICS OF EDEN:
A charming and provincial lazy afternoon picnic, inspired by cottagecore
